How Bella Hadid Became Beauty's Breakout Face
The Task:
Deliver print images for the September Issue beauty feature, and assets to amplify the reach across social platforms. Bella Hadid was only available for 4 hours for this shoot.
Beauty tutorial (YOUTUBE + IG)
The Approach:
Photograph Bella in a rowboat in Central Park Pond, then capture a beauty tutorial in a nearby hotel bathroom.
The Result:
The social assets alone were viewed over 14 million times. Viral and Iconic. Click here to read the article.
