My Role:

Creative Operations Lead

Focus:

Content Strategy, Capture, Production Systems, Team Leadership

Platforms:

TikTok, IG Reels, YouTube, Event Screens

Overview:

DanceOne is one of the most influential forces in the dance world, home to the industry’s most recognized choreographers, judges, and touring talent with a huge Gen Z audience and a high-volume content demand. I was brought in to rebuild their multi-city content system and create work that felt fast, modern, and culturally aligned with TikTok dance culture.

The Challenge:

Massive volume, no unified strategy

Slow workflows across cities

Inconsistent visual identity

Need to tap into dance, fashion, and social trends

Tight timelines during live events

What I Built:

A new content strategy built around choreography trends, backstage fashion, and TikTok-style storytelling

SOPs and capture playbooks for multi-city events

A cross-functional workflow for producers, editors, operators, and event staff

Execution:

Supported capture teams across multiple stages and daily schedules

Coordinated with editors to ensure timely delivery for TikTok, IG, YouTube, and sponsor requests

Helped keep creative direction aligned across marketing, producers, editors, and event leads

Played a hands-on role in studio shoots, backstage storytelling, and fashion-driven content

Impact:

Stronger visual identity

More emotional and fashion-driven storytelling

Content that matched the energy of TikTok dance culture