The Task:

Create a global holiday campaign that positions MAC as the number one destination for gifting and festive looks. Build a digital-first toolkit that could scale across markets, talent, and channels.

The Concept:

Frosted Firework: a visual world inspired by light, warmth, and celebration. The campaign used frosted textures, explosive color, and global talent to deliver an uplifting, high-energy holiday story that felt modern, inclusive, and easy to localize for every market.

The Results:

Delivered a full 360 global marketing toolkit used across regions. Equipped markets with campaign assets, social templates, merchandising guidelines, and digital experiences that supported personalized gifting, daily offers, and holiday product drops. Strengthened brand cohesion and gave MAC a unified, emotionally resonant holiday presence worldwide.