On this page you’ll find video work spanning roles at Amazon/Shopbop, and L’Oréal — from e-commerce storytelling to editorial visuals, brand campaigns, and cinematic content. Throughout, my goal has been to unite strong narratives, visual clarity, and platform-native formats: clean edits for shopping audiences, elevated aesthetics for beauty brands, and culturally relevant storytelling for media.

My experience shows I can guide video creative from concept to final cut, adapt tone and style for different audiences, and build visuals designed for both impact and scale.

Editorial Lookbooks for Amazon / Shopbop

I reimagined the seasonal lookbooks as true editorial stories, shifting them from basic product catalogs into fashion-driven narratives. Each book introduced a stronger point of view through elevated styling, clearer art direction, and cohesive visual themes—bringing more personality, brand identity, and editorial polish to the e-commerce experience.